Indoornavigation in Retail
Indoornavigation offers great advantages in retail and has already been used in stationary retail for years in shopping malls by large real estate developers such as Hammerson or ECE. With the help of new technology combinations such as VLC/IPS and Beacon technology, positioning with a precision of less than 50 centimetres is possible. With such accuracy, the user can not only be guided to a specific airport gate, but also to the desired product in food retailing. In addition, indoor navigation in combination with other location-based services such as proximity marketing offers great sales potential.
Indoor navigation gives the provider precise insights into the behaviour of his customers or visitors. Analytics, for example, gives retailers the opportunity to map customer and visitor flows in their stores and use this data to optimize their space management and personnel deployment. You can find a practical example here.