Mobile advertising can only be counted as location-based services if the advertising is placed depending on the location, for example within a radius of five kilometres around one’s own business. This is also referred to as hyperlocal advertising. For those interested in hyperlocal advertising, it is important to consider in advance which advertising network has the largest distribution among their own target group. This is especially important if you need to install a special app to see the ads. In the original sense of the word, mobile advertising simply means advertising that is played out on mobile devices.