physical web location-based services favendo

What is the Physical Web?

With a web page and a physical web beacon, any place or object can be provided with informative content. The beacon sends out a URL that leads to a page with relevant information. For example, a movie poster can refer to a URL to the website with the movie trailer and show times. The sent URL can also include a tag indicating the location of the poster and filtering for nearby cinemas on the website. Beacons are not stationary. For example, a dog collar can send out information about the dog. If the dog is lost, the owner can update the website with information about the status. The finder then receives the information via the URL that the dog is being searched for and the contact to the owner.

There are many ways to send out a URL. Currently, the Physical Web uses Bluetooth Low Energy (BLE) because it is available on all mobile devices. In addition, the technology is very energy efficient – many Bluetooth beacons now have batteries that last for several years.


Information on exhibits in museums
Cashless payment at parking machines
Departure information at bus stops
Reservation management in the catering trade
City sightseeing information / interactive digital tour guide
Interaction with vending machines for cashless payment
Interactive operating instructions, e.g. for heating systems
Further product information in the retail trade
The Bamberg-based start-up rocket 7 has developed Substance, a system that enables the entry into the physical web without hurdles. Substance is a content and location management system, in which POIs can be managed without much effort and physical websites can be created, whether for locations or objects.

Content is often already available and does not have to be recreated. Existing systems can be easily connected to Substance through a comprehensive API. This means there is no additional effort for the maintenance of content. More information about Rakete 7 can be found here.