What is the Physical Web?
There are many ways to send out a URL. Currently, the Physical Web uses Bluetooth Low Energy (BLE) because it is available on all mobile devices. In addition, the technology is very energy efficient – many Bluetooth beacons now have batteries that last for several years.
FURTHER APPLICATION POSSIBILITIES:
Information on exhibits in museums
Cashless payment at parking machines
Departure information at bus stops
Reservation management in the catering trade
City sightseeing information / interactive digital tour guide
Interaction with vending machines for cashless payment
Interactive operating instructions, e.g. for heating systems
Further product information in the retail trade
The Bamberg-based start-up rocket 7 has developed Substance, a system that enables the entry into the physical web without hurdles. Substance is a content and location management system, in which POIs can be managed without much effort and physical websites can be created, whether for locations or objects.