- Push Notifications: If the app user is within range of a beacon, he immediately receives a message on the screen of his smartphone. For example: Welcome messages, POI notes, discount offers, call-to-actions, etc.
- InApp-Advertising: Also rule-based, this form of advertising is much more discreet and therefore more accepted than push messages. If the smartphone is near a beacon, the message is not displayed directly on the home screen, but in the advertising area within the app.
It is important that the content is relevant for the user. Many providers solve this problem with a “rule engine”. This filter ensures that the customer only receives offers tailored to his interests and profile. The providers take the knowledge about this from the user’s stored data. In retail, wastage is minimized and customer loyalty is increased. At the same time, acceptance of the offers is increasing. The user exchanges his data for service and personalized offers.