Mobile Loyalty Solutions
Mobile loyalty solutions reward the user with points or rewards not only for shopping but also for visiting or staying in certain zones and aim at long-term customer loyalty. The loyalty program Yoints, for example, makes so-called walk-in points available to the users of its app. This means that the customer receives bonus points just by visiting a partner shop. Mobile loyalty programs can be intensified by integrated mobile payment functions. In contrast to the Payback loyalty program, which is certainly the best-known in Germany, Mobile Loyalty does not use physical cards; instead, points and bonuses are collected via smartphone. This rewards the customer’s loyalty after shopping or visiting the store by automatically crediting points to the electronic customer account. In contrast, mobile couponing is used by retailers prior to the purchase. The retailer uses vouchers and discount offers to advertise a visit to his shop or website.
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